{"id":6448,"date":"2023-05-01T12:47:13","date_gmt":"2023-05-01T12:47:13","guid":{"rendered":"https:\/\/vianlp.com\/?post_type=newsletter&p=6448"},"modified":"2025-03-24T14:42:02","modified_gmt":"2025-03-24T12:42:02","slug":"the-inner-game","status":"publish","type":"newsletter","link":"https:\/\/vianlp.com\/mk\/newsletter\/the-inner-game\/","title":{"rendered":"The Inner Game"},"content":{"rendered":"

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Let me begin with a story from a past life… <\/em><\/p>\n

More than 10 years ago I was the owner and the CEO of a boutique advertising and event company. We were small in the count of people, but we were big on creativity, innovation, courage, excellence in everything we did… we dreamt big and always got big opportunities.<\/p>\n

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\"No<\/div>\n<\/div>
The dream team<\/figcaption><\/figure>\n<\/div>\n

One day we received a request for an offer; it was from TAV Airports and they were looking for a company to decorate the Skopje airport for the upcoming Christmas and New Years’ holidays. “We’ve never done that before, we don’t have the experience!” – was the first thought that crossed my mind. But, I liked the challenge and the client, too. We discussed it with the team and we all agreed that we’ll go for it. Being aware that creativity was our strength, our strategy was to design the decoration and rent the lights and deco from a local company that owned the equipment and had the experience in the field.<\/p>\n

Now, we were in the game with huge players, most of them male led companies. One of them was a company that year after year was decorating the city of Skopje for the holidays. I happened to know the owner, so I gave him a ring. I explained to him our intention to bid for the project and presented, what it seemed to me, a win-win strategy for both of us. If they won the project, it would be a win for them. If we won the project, it would be a win for both of us – because we would rent the equipment from them and hire them for the implementation.<\/p>\n

To my shock, he responded with an irritated and loud voice: “Who do you think you are?” <\/strong>Then he went on with a threatening monologue that we didn’t stand a chance, we should give up and not waste our time, after which he hung up the phone.<\/p>\n

To say I was irritated is a soft description. I was furious! But, anger is an emotion packed with energy! <\/strong><\/p>\n

What were our options now? Give up? Of course not! We wanted the project. So, we went on in our creative state and asked the question: How can we use our strengths and create a competitive advantage to win the project?<\/span><\/p>\n